DOWNTOWN Calvin Klein brings to life the concept of authentic individuality through a cinematic portrayal of a confident, urban woman. A strong woman who faces the multi-faceted life but still remains true to herself.
It's a mindset, urban and original.
My own world, no rules; It's just me.
The design concept is carried through to the outer packaging with a Mylar fuchsia carton that represents a strong femininity. A circular texture inspired by the cap conveys the individuality and uniqueness of the DOWNTOWN Calvin Klein woman.
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| original – modern – real |
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| What are you? |
Fragrance: floral, woody
DOWNTOWN Calvin Klein balances feminine woods and a soft, floral scent to create a confident, modern fragrance with a unique signature and an unexpected edge.
Top: Italian cedrat, bergamot, Tunisian neroli, green pear, watery plum
Mid: pink peppercorn, violet leaf, gardenia petals
Dry: Texan cedarwood, incense, vetiver, velvet musks
Prices of EDT:
30ml – RM 180
50ml– RM 229
90ml – RM 294
Other products:
Body wash 200ml – RM 140
Body lotion 200ml – RM 182
* These collection will be available in stores in 18th September 2013.
Face of DOWNTOWN Calvin Klein
Actress Rooney Mara and director David Fincher created the instantly iconic, black-and-white campaign that tells the story of a young woman living in her own world, breaking away from the ‘expected.’ set in New York City, the short film portrays the life of a globally recognizable actress who always remains true to herself.
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Thank you The Lilac Box & Luxasia for this exclusive product launch ♥
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| Darlings. ♥ |
Thank you The Lilac Box & Luxasia for this exclusive product launch ♥
· Carolyn ♥ ·
